Omi Home Furnishings Manufacturing
Digital Audit, Market Research, User Experience
In 2022, Purple Jam Creative collaborated with the brand “Omi” to deliver a successful project encompassing a digital audit, market research, and user experience (UX) enhancements. Through meticulous execution, this work provided substantial benefits to the client.
Purple Jam Creative began by conducting a comprehensive digital audit, evaluating Omi’s online presence and identifying areas for improvement. This involved assessing the website’s performance, content, SEO, and overall digital strategy. The findings from the audit served as a foundation for subsequent enhancements.
Market research played a vital role in understanding Omi’s target audience, their preferences, and market trends. Purple Jam Creative conducted thorough research, gathering insights that informed strategic decisions. This knowledge empowered them to tailor Omi’s digital presence to better align with customer expectations and industry demands.
With a user-centric approach, Purple Jam Creative focused on enhancing the user experience. They revamped Omi’s website design, optimizing it for seamless navigation, intuitive functionality, and visually appealing aesthetics. Through careful consideration of user journeys and interface design, they created an engaging and user-friendly experience that promoted increased engagement and conversion rates
In summary, Purple Jam Creative’s work encompassing a digital audit, market research, and user experience enhancements bolstered Omi’s digital presence, optimized their marketing strategies, and ultimately improved the overall customer experience.