Eco-Friendly Web Design: The Purple Jam Creative Approach

Purple Jam Creative, a leading digital agency with offices in London and Milton Keynes, offers a unique approach to eco-friendly web design. From energy-efficient coding to green hosting, we highlight the key elements that make a website both effective and environmentally responsible. Partner with us to elevate your brand's digital story while caring for the planet.
Purple Jam Creative - Fast, Quality, & Affordable Websites

Table of Contents

In today’s digital landscape, the term eco-friendly web design is gaining traction. But what does it mean, and why is it important? At Purple Jam Creative, with offices in London and Milton Keynes, we’re here to shed light on this emerging trend.

Why Eco-Friendly Web Design Matters

Firstly, let’s explore the significance of eco-friendly web design. According to Greenpeace, the internet’s carbon footprint is larger than that of the entire aviation industry, making eco-friendly practices essential.

Key Elements of Eco-Friendly Web Design

Energy-Efficient Coding

Efficient coding can reduce the energy consumption of a website. Google Developers recommend minimising the use of heavy scripts and plugins.

Optimised Media

Reducing the size of images and videos can significantly lower a website’s carbon footprint. According to WebFX, optimised media can improve site speed by up to 30%.

Green Hosting

Choosing a hosting provider that uses renewable energy can make a difference. Purple Jam Creative is a certified Green Hosting Provider! In addition, The Green Web Foundation provides a directory of such providers.


An accessible website is not just ethical but also energy-efficient. W3C guidelines suggest that accessible websites often require less bandwidth.

Minimalist Design

Less is more when it comes to eco-friendly web design. A study by Nielsen Norman Group found that minimalist websites are generally more user-friendly.

The Purple Jam Creative Approach to Eco-Friendly Web Design

What sets us apart in the realm of eco-friendly web design is our commitment to both environmental responsibility and effective digital solutions. We’re not just about delivering services; we’re about crafting solutions that are both impactful and sustainable.


In the ever-evolving digital landscape, having a trusted partner can make all the difference. With Purple Jam Creative, you don’t just get a service provider; you get a partner committed to your success and the planet’s well-being. For more insights and to embark on a transformative digital journey, visit our website.


Purple Jam Creative is a Milton Keynes, UK based, award-winning digital agency. We specialise in website design, digital marketing, and creative services, using our expertise to help businesses maximise their online presence. 

Some More Marketing Tips and Insights

Before You Go!

Are You a SME or Start Up?

Want to Make Your Brand Shine & Competitors Envious?