What is Ecommerce Marketing? And Why Does It Matter?

Ecommerce, the digital frontier of business, is transforming the way we shop and interact with brands. Purple Jam Creative delves into the essence of online commerce, its various models, and its undeniable impact on the global market. Join us as we explore the intricacies of ecommerce and its pivotal role in modern business.
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In the ever-evolving digital landscape, one term frequently stands out: what is ecommerce? Ecommerce, or electronic commerce, refers to the buying and selling of goods or services using the internet. As the digital frontier expands, understanding ecommerce becomes pivotal for businesses. At Purple Jam Creative, based in Milton Keynes, UK, we’re at the forefront of this digital revolution, guiding businesses through the intricacies of online commerce.

What is Ecommerce? A Deep Dive with Purple Jam Creative

Ecommerce has transformed the way we shop, conduct business, and interact with brands. According to Statista, global ecommerce sales are projected to reach $4.9 trillion by 2021. This staggering figure underscores the importance of understanding what is ecommerce and how it can benefit businesses.

The Different Types of Ecommerce Models

B2C (Business-to-Consumer)

This is the most common model, where businesses sell directly to consumers. Think of your favourite online retailers; they’re likely operating under this model.

B2B (Business-to-Business)

Here, businesses sell to other businesses. This often involves bulk transactions, such as wholesale operations.

C2C (Consumer-to-Consumer)

Platforms like eBay, where consumers sell directly to other consumers, fall under this category.

C2B (Consumer-to-Business)

A less common model, this is where consumers offer products or services to businesses, such as freelance platforms.

Ecommerce and Purple Jam Creative: A Perfect Synergy

At Purple Jam Creative, we’re not just about understanding what ecommerce is; we’re about harnessing its power. Our diverse range of services, from strategic marketing to innovative web development, ensures that businesses are equipped to thrive in the digital marketplace. As Harvard Business Review points out, a robust online presence can significantly enhance brand visibility and customer engagement.

The Future of Ecommerce

With advancements in technology and changing consumer behaviours, the realm of ecommerce is set to evolve even further. A report by McKinsey suggests that by 2025, over 70% of global retail sales will be online. This makes it imperative for businesses to fully grasp what ecommerce is and how to leverage it.

Start Your Ecommerce Journey with Purple Jam Creative

Ready to dive into the world of online commerce? With our state-of-the-art services and expert team, we’re here to guide you. For more information, check out our article Ecommerce Website Design – Unlock Your Business Potential, visit our website, explore our social media pages, or contact us today.


Purple Jam Creative is a Milton Keynes, UK based, award-winning digital agency. We specialise in website design, digital marketing, and creative services, using our expertise to help businesses maximise their online presence. 

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