When it comes to website development, many businesses in the UK might consider using Yell Business due to its long-standing reputation. However, there are several reasons why Yell Business may not be the best choice for your digital needs. At Purple Jam Creative, we believe in delivering tailored, effective solutions that put your brand first.
1) You Are Just a ‘Number’ at Yell Business
When you work with Yell Business, you’re often treated as just another account. Your account manager is more likely to be a salesperson who contacts you annually for contract renewal, rather than a dedicated marketer. According to Forbes, building a strong relationship with your digital agency is crucial for long-term success.
2) You Don’t Own Your Website or Domain
With Yell Business, you’re essentially renting your website and domain name. This means if you decide to switch providers, you’ll have to start from scratch. Search Engine Journal highlights the importance of owning your domain for SEO and branding purposes.
3) Limited Flexibility for Changes
Google loves fresh content, but Yell Business restricts your ability to make updates yourself. Moz states that regularly updated websites are more likely to rank higher in search results.
4) Inadequate Analytics Tools
Yell Business prefers you to use their basic statistics program, which lacks detailed insights. Google Analytics is the industry standard for monitoring website performance, and not being able to use it is a significant drawback.
5) Wasted Budget on Ineffective Advertising
Yell Business uses broad keyword categories for paid search ads, leading to irrelevant placements. WordStream emphasises the importance of targeted advertising for better ROI.
Choose Purple Jam Creative for Tailored Solutions
Unlike Yell Business, Purple Jam Creative is committed to delivering customised strategies that resonate with your audience. We offer a comprehensive range of services, from web design to SEO and beyond.
While Yell Business may have been a trusted name for years, it’s essential to consider the limitations they present. For a more personalised, effective approach to digital marketing, Purple Jam Creative is your go-to agency.